The Living Streets Walk to School campaign reaches over 1.6 million children and young people each year.
We get young people across the UK walking to school through our year-round initiatives and events, including Walk to School Week in May and Walk to School Month in October.
The year-round Walk Once a Week (WoW) scheme is the largest national walk to school programme in the UK, and motivates over 300,000 children to get walking every year. You could raise awareness of your brand by sponsoring schools who may not otherwise be able to participate in the scheme. This would visibly raise the profile of your brand in key target areas, through logo-placement on school banners and promotion through our website and social media platforms.
The badges that children earn by walking to school are designed by children in the UK’s largest schools’ art competition, with over 100,000 children creating designs. You could help us promote the competition with, for example, on-pack entry forms and maybe helping us judge the winners!
Through our monthly enews alone, sponsors can expect to reach up to 15,000 Living Streets supporters, parents and children. We undertake an extensive PR and marketing programme around the Walk to School Week, so your brand could be seen in all our promotional channels. These include our printed publicity, website, e-newsletters, social media platforms and approximately 300,000 children’s activity packs.
Our website receives over 12,000 hits every month, rising to almost 28,000 in the run-up to Walk to School week. Our followers through social media channels exceed 3,000. Walk to School Week also receives local, regional and national media coverage including newspapers, websites and radio.
We'd like to thank the following organisations for supporting Living Streets' Walk to School campaign:
Hilton in the Community Foundation
The Media Trust
Greater Manchester Public Health Network
Road Safety GB
Walsall FC Community Programme
Change 4 Life
Newcastle United Foundation
Bolton Wanderers Community Trust
Hull City Tigers Sport and Education Trust