Sponsorship opportunities

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Living Streets’ Walk to School campaign reaches over 13 million people, making it one of the UK’s leading behaviour change campaigns for young people. 

We work directly with over 750,000 children in 2,000 schools and every year thousands more take part in the national schemes and events we run, including Walk once a Week (WoW) and Walk to School Week. The year-round Walk Once a Week (WoW) scheme is the largest national walk to school programme in the UK.

Become a sponsor

You could raise awareness of your brand by sponsoring schools who may not otherwise be able to participate in the WoW scheme. This would visibly raise the profile of your brand in key target areas, through logo-placement on school banners and promotion through our website and social media platforms.

The badges that children earn by walking to school are designed by children in the UK’s largest schools’ art competition, with over 100,000 children creating designs. You could help us promote the competition with, for example, on-pack entry forms and maybe helping us judge the winners!

Through our monthly enews alone, sponsors can expect to reach up to 15,000 Living Streets supporters, parents and children. We undertake an extensive PR and marketing programme around the Walk to School Week, so your brand could be seen in all our promotional channels. These include our printed publicity, website, e-newsletters, social media platforms and approximately 300,000 children’s activity packs.

Our website receives over 12,000 hits every month, rising to almost 28,000 in the run-up to Walk to School week. Our followers through social media channels exceed 3,000. Walk to School Week also receives local, regional and national media coverage including newspapers, websites and radio.

Current sponsors

The Education Network and Go Smarter Northumberland

Living Streets is delighted to be teaming up with The Education Network this year to promote Walk to School Week in Northumberland, in partnership with the county council’s Go Smarter service.


Former Walk to School sponsors

We'd like to thank the following organisations for supporting Living Streets' Walk to School campaign:

Hilton in the Community Foundation
Terra Plana
The Media Trust
Greater Manchester Public Health Network
Road Safety GB
Walsall FC Community Programme
Change 4 Life
Newcastle United Foundation
Bolton Wanderers Community Trust
Hull City Tigers Sport and Education Trust